I help organizations understand people—what they value, how they behave, and where opportunities for growth exist. Over the past 15+ years, I've partnered with leaders across media, entertainment, and consumer-focused industries to transform audience, consumer, and market insights into strategic decisions that drive business impact.

My expertise spans consumer insights, audience intelligence, market research, and strategic planning, with a passion for transforming complex information into clear, actionable recommendations. Whether leading large-scale research initiatives, uncovering emerging trends, or advising senior leaders, I thrive at the intersection of research, storytelling, and strategy. I am energized by helping organizations navigate change, identify new opportunities, and turn consumer understanding into meaningful business action.